We were approached by ING Spain to design the visual surrounding of their newest video call service. The challenge was to shorten the distance between the financial personal adviser and their clients: bringing the world of investment to a new kind of client while maintaining its essence. Our solution was to unite the digital and physical spaces, imagining a custom-made phygital service that highlighted the brand’s excellence and its new service.
With that in mind, we designed a home’s corner where ING Spain serves its users, conveying the warmth of the in-person experience to the digital interaction, and thus continuing pioneering the banking sector. We humanized the virtual office, creating a “my home is your home” feeling for a virtual experience.
This is a great example of Interior Design to the service of the new technologies, telecommute, and space design for virtual communication.
Interior Design & Project Management