As part of Kokaistudios design team, I worked on the design of the two etc wine retail outlets for high-end wine distributor Altaya, in Hong Kong. Each one of the stores celebrates a different winemaking region: Bordeaux and Champagne.
This innovative retail strategy was a bit of a challenge from the interior design standpoint since it required us to customize display systems and product personality while maintaining a strong brand identity.
We turned it into our advantage by designing with a sleek and ultra-minimalist style with hand-hammered marble counters, fireplace, and walls, and a sustainable LED-based lighting system. Altogether, we created a wine shop that completely stands out from the rest with their more traditional and homey design concept.
ETC Altaya Wine
Hong Kong, China