This Place Comes Alive

My team and I designed, coordinated, and executed the big opening of a new creative studio in Madrid. Feeding on different artistic disciplines, we came together to create something new, different, and curious.

The design concept rested on four pillars: (1) Nature is the original and ultimate designer, (2) positive experiences produce positive emotions, (3) emotions make us Human, and (4) Human-centered design is the driving force behind the new studio. 

The outcome was a fun and magical event for over 150 people with an inhabited forest that came alive at the entrance, body-painted dancers that highlighted the studio’s main disciplines, a DJ that played her music for everyone’s enjoyment, and the renowned chef Diego Guerrero from DSTAgE producing a sophisticated culinary experience.