Craft Beer… Enjoy the Ride!

No doubt about it… we really enjoyed this (crazy) ride! Less than two months before opening to the public in downtown Madrid, we were approached by the owners of local craft brewery Península. They were looking for a design that emphasized the brand’s vibrant identity with Californian surf style colors and imagery.

Our proposal included a warm and Instagram friendly entrance highlighting the gorgeous brick wall at the entryway by scattering freeze-dried moss, and hanging a custom-made white neon sign featuring Península’s trade van and slogan “Disfruta el camino”.

We made the central focus the bar area where the main players are the beer taps and a scrabble-like menu to ease the continuous rotation of their beer offer, expected to change every other week. 

The brand’s bold personality cam alive on its dining area walls with eye-catching colored and shaped custom-made vinyl decals, as well as A3 prints of their artistic beer labels.

We enjoyed the ride… & we delivered!